CRO & Growth

Shorten the path to first value by removing onboarding friction and fixing triggers

Cut checkout abandonment by fixing friction, payment options and trust signals

Diagnose e-commerce unit economics and build a prioritized 90-day growth roadmap

Audit product and campaign landing pages for CTAs, trust signals and A/B tests

Build an omnichannel e-commerce marketing plan covering ads, SEO, email and social

Design store personalization with product recommendations and customer segments

Set up a Shopify loyalty program with points, VIP tiers and referral rewards

Lift TikTok Shop conversion with product pages, video hooks and checkout fixes

Check whether your ad promises carry through to the landing page headline and CTA

Review weekly marketing results by channel and plan what to make next

Score ended ad tests and decide which to kill, scale or hold this week

Flag broken tracking and explain big metric moves with evidence and confidence

Price a discount or free-shipping offer against your contribution margin

Audit a website through synthetic ICP personas, then compare it with competitors

Review websites and landing pages through synthetic buyer personas and scorecards

Route any vague marketing request to the right playbook

Explain how GooseWorks marketing playbooks run, save files and handle spend rules

Generate messaging variants, design A/B tests and read which framing wins

Check whether a growth goal is reachable on a given budget with sourced numbers

Get first-move advice for a vague marketing ask, with at most five questions

Save your answers and first move so later marketing runs stop asking again

Design questionnaire-style app onboarding with proven conversion patterns

Design affiliate programs with commission structures, recruiting and partner tracking

Get first users for a new product with zero traction using targeted outreach

Improve conversion rates with A/B tests, funnel fixes and lower-friction forms

Plan discounts, promo codes, lifetime deals and seasonal sales without hurting margins

Plan student and education discount programs with verification and pricing

Diagnose growth bottlenecks with the AARRR funnel from acquisition to revenue

Grow a bootstrapped product with indie hacker channels and Build in Public tactics

Design referral programs with rewards, tracking and word-of-mouth incentives

Reduce churn with retention plans, at-risk customer outreach and loyalty programs

Plan and set up A/B tests with hypotheses, variants and statistical checks

Reduce churn with cancel flows, save offers, dunning recovery and win-back

Optimize lead capture, contact, demo and checkout forms to reduce friction

Plan and build free tools and calculators that generate leads and SEO value

Plan and optimize lead magnets such as ebooks, checklists and gated content

Generate marketing ideas and growth tactics for a SaaS or software product

Apply behavioral science and persuasion principles to marketing decisions

Improve post-signup onboarding, activation, empty states and time to value

Install a bundle of 37 marketing skills covering CRO, copy, email, SEO and ads

Raise conversions on homepage, landing, pricing and feature pages

Design in-app paywalls, upgrade screens and feature gates that convert free users

Create and optimize popups, slide-ins and banners for lead capture and conversions

Design and analyze referral, affiliate and word-of-mouth programs

Optimize signup, registration and free trial flows to cut drop-off