Ads & Paid

Create paid ad concepts, headlines and testable creative briefs

Explain how the NotFair paid-ads skills install, connect and what they support

Connect and verify paid ad accounts and check which tools they can access

Audit and operate LinkedIn Ads campaigns, lead forms and audience targeting

Find wasted ad spend and propose safe bid, budget and negative keyword changes

Audit and operate Reddit Ads campaigns, audiences, pixels and budgets

Write read-only paid media performance reviews with CPA, ROAS and pacing

Connect paid ad accounts and set reusable brand and campaign context

Audit and operate TikTok Ads campaigns, Spark Ads, creative and budgets

Audit and operate X Ads campaigns, promoted posts, audiences and budgets

Pull competitor ads from Meta and Google and extract their hooks and offers

Research competitor ads and creative trends across Meta, TikTok and Instagram

Turn a proven UGC video ad into a shot-by-shot script for your own product

Audit a paid ad account for wasted spend and measurement gaps before you scale

Write ad copy, RSA headlines and hooks matched to the landing page

Reconcile ad platform conversions against GA4 and orders to remove double counting

Turn your customer list into seed, lookalike and exclusion audiences for ads

Choose a bid strategy and set starting tCPA or tROAS targets for ad campaigns

Check ad spend pacing against budget and flag over or under delivery

Plan paid ad account structure, campaign types, ad groups and match types

QA conversion tracking, pixels and UTM tags before launching a campaign

Map margin onto conversion values so bidding optimizes profit instead of orders

Find where direct and dark social traffic really comes from using UTMs and surveys

Spot ad creative fatigue from frequency and CTR decay and decide when to rotate

Check that landing pages match ad messaging, load fast and convert before launch

Read back paid campaign changes against a control and decide to keep or roll back

Build placement, topic and audience exclusion lists for brand-safe ad campaigns

Mine converting search terms for keywords and build a negative keyword list

Plan and optimize paid search, social and display ad campaigns

Set up and scale Apple Search Ads with keyword bidding and ROAS targets

Plan and optimize paid app install campaigns on Apple, Meta and TikTok

Pull Amazon Ads reports, profitability analytics and keyword optimization data

Check Apple Search Ads campaigns, keywords and bids with local cost analytics

Run Google Ad Manager reports and check publisher inventory from the terminal

Pull Google Ads reports with GAQL queries and check campaign performance

Find creative fatigue, retire weak Meta ads and track history in a local database

Check ChatGPT ads pacing, ad fatigue and account changes from a local history

Check StackAdapt ad campaign pacing, delivery drift and wasted budget

Build ad hooks and benefit-led messages for commercials and branded films

Extract and analyze competitor ads from ad libraries to see working messaging

Generate standalone Meta image ads with ChatGPT Image 2 and edge-safe layouts

Clone a video ad style for a different product and generate the new AI video

Reverse-engineer an existing image ad into a reusable prompt template

Publish finished creatives as paused Meta ads and pull top-performing ads by ROAS

Generate standalone Meta image ads with Nano Banana 2 and edge-safe layouts

Calculate funnel, ROAS, CPA and net profit for multi-channel marketing campaigns

Plan PPC budgets, ROAS targets and campaign briefs across Google, Meta and TikTok ads

Plan Etsy Ads budgets, bids and promoted listings and decide on offsite ads

Decide whether to opt out of Etsy offsite ads and track their ROI and margin impact